About Us

Jess Mallory
Author :

Jess Mallory

Last Updated : 27, January 2026

We reveal who we are and why UK gamblers can trust our online casino reviews. Our goal is to offer clear, useful tips. This helps readers make informed decisions before playing or betting.

Our team includes expert reviewers who evaluate platforms firsthand. We assess casinos – including slots, table games, and live dealer areas. We also look into various payment methods, from credit cards and e-wallets to bank transfers and mobile app payments.

Our evaluations include casino ratings from real tests; we don’t use bots or speak to brand reps only. This page explains what to expect: our mission, editorial principles, review process, testing methods, security and fairness assessments, how we handle bonuses and terms, plus contact info.

We write as a team, focusing on current, practical, and fair UK gambling reviews. If you’re seeking direct, trustworthy info on gaming sites and providers, our reviews and ratings aim to save you time and minimise risk.

About Us

We are a UK-based editorial team that provides clear, practical advice for players. Our pages share important information about services and protections. We believe in hands-on testing and simple language, so you can trust what we say.

Who we are

We consist of experienced gaming journalists, expert player reviewers, and industry-aware researchers in the UK. Our team knows a lot about slots, roulette, and poker.

Our team includes people who have worked with well-known gambling brands and platforms. We only write our own views, never posting content given by gambling companies.

What we do

We create independent reviews, ratings, and rankings of online casinos for UK players. We provide detailed reviews, comparison lists, strategy tips, and how-to guides.

We pay attention to games and live casinos, as well as payment methods. We also look at UK Gambling Commission licenses and how companies support safe gambling.

How we work

Our approach mixes active testing with clear reporting and regular updates. We sign up for accounts, try out depositing and withdrawing, and play various games including Megaways slots and live dealer games.

We also check how good the customer support is, and use standard forms to record everything. This includes checks on licensing, payment speed, game quality, bonus terms, and mobile use.

Our Mission and Editorial Principles

We aim to make gambling info clear and truthful for everyone in the UK. We want to help gamers make smart choices, no matter the game. We see gambling as fun and stay away from misleading or empty content.

Our content sticks to rigid editorial rules. We base our reviews on hands-on tests, checks of licences with the UK Gambling Commission, and analyses of RTP and brand reputations. We’re honest about the pros and cons of each site and fix mistakes promptly.

In our work, facts are paramount. We don’t lean on PR materials for opinions. Instead, we use concrete criteria and direct testing for reliable casino reviews. Our readers can trust our reviews to be fair and balanced.

Transparency is key to how we work. We’re open about our ads and affiliate links and how they influence our site’s income. But, we keep our editorial judgement separate from business deals. This ensures our freedom and keeps our readers’ trust.

We’re committed to clear and independent reporting. We share how we rate services and explain our financial relationships. This way, readers understand our scores. They know why a site gains or loses points, helping them choose wisely.

How We Review, Rate and Rank Sites

We have a clear method for checking every site we look at. Our goal is to offer UK players a trustworthy and easy guide on the good and bad points of each site, blending objective measures with direct testing, allowing readers to quickly see how casinos and bookmakers compare.

Testing criteria

We rely on standard checks and scores that highlight what UK players care about most. Our list includes things like licenses, the quality of games, payment methods, and how long payments take.

We give different weight to each factor based on what players find most important. This makes sure our reviews and rankings of casinos are consistent. Our findings come from both lab tests and actual experiences of users.

Security and fairness

Checking for security and fairness is key in our reviews. We make sure each site has a UK Gambling Commission licence, uses SSL encryption, and protects user data well.

When testing fairness, we look at the RTPs published and the reputation of providers like Evolution and Pragmatic Play. We also check for the use of RNGs and for seals of approval from independent groups like eCOGRA or GLI.

Bonuses and terms

We carefully examine the welcome bonuses and other promotions, paying special attention to the small print. This includes looking at wagering needs, how much games contribute, and when offers expire.

We point out issues like max bet limits, tricky bonus rules, and any misleading terms about withdrawing money. We clearly explain how these terms can influence the real chances of winning.

User experience and support

We test how easy it is to use the sites on computers and mobile devices, including iOS and Android apps. This helps us report on how well mobile casinos work.

Our look into customer support covers how fast and helpful services are on live chat, email, and phone. We check FAQs, guides, and tools for responsible gambling, like setting deposit limits or choosing self-exclusion.

When it’s relevant, we note if help teams suggest using GamCare or BeGambleAware and if the advice is useful for UK players.

Why Our Work Matters to UK Players

Our goal is to simplify the complex casino market for UK players. We write reviews that explain the key points. This allows readers to easily compare different gaming sites.

We highlight the good and the bad, like quick cash-outs and great slots collections. We also flag risks like unclear rules or slow money transfers. This helps players choose the right place for jackpots or table games.

Saving time and reducing risk

Our guides gather essential details so you don’t have to spend hours searching. We share information about licences, payment options, cash-out times, and how good the support team is. This saves our readers time and lowers the risk of gambling, by pointing out tricky bonus terms or poor support for safe gambling.

Keeping information current

We regularly re-check and update our reviews for any changes in licences, ownerships or bonus rules. We follow the UK Gambling Commission and stay up-to-date with industry news. So, we make sure our info and reviews are always current and helpful for our readers.

Meet the Team and How to Contact Us

Our team includes gambling journalists, ex-industry pros, skilled players, and technical reviewers. We have editors, senior reviewers, data analysts, and a responsible gambling advisor on board. Together, we bring a wealth of knowledge in game testing, and payments compliance to ensure our reviews come from real UK gambling experts.

To get in touch, use our general editorial email for questions or our complaints address for formal issues. We keep an eye on social channels and provide our contact details on our website. For editorial questions, we aim to reply within five working days. To report issues with a site we’ve reviewed, please include screenshots and transaction IDs so we can help effectively.

We invite readers to meet us, share experiences, suggest review sites or notify us of changes. We take tips seriously, logging them, verifying the info, and following up as needed. Your privacy is key to us; we respect it and only share data with consent. For those needing help with gambling, we point to services like GamCare and BeGambleAware.